The KBC, its advertising agency VVL/BBDO, and its grassroots marketing agency, NAVAJO commissioned Magic Monkey to design and implement a monumental interactive project. Every time your New Year wishes were displayed on a grand scale for all of Antwerp to see, the KBC bank would contribute an additional EURO to LEVENSLIJN, the children road safety charity.

Europe’s oldest High-rise, the KBC Boerentoren, built in 1932, was propelled into the future! 1000 m2 of seamlessly integrated transparent video display, large text projections and beautiful KBC corporate colors branded the building and brought a lot of participation, contribution to the charity and media coverage! Belgian’s past, current and future prime ministers attended the launch of the project as well as the City’s Mayor and the President of the Flemish region.