The Magic Monkey living architecture project for Electrabel’s Power Station in Drogenbos, Belgium comes alive and breathes colour, motion, branding and happiness to the thousands of people driving by the power station every day. Electrabel is part of the Suez group.
Present throughout the Brussels' landscape, the massive tower becomes as graceful as a bolshoi ballerina through the unique corseted placement of thousands of individually controllable RGB LED pixels.
Its presence and scale is worth a visit, come see it live every evening and morning (GMT +1). The project was inaugurated on December 9th, 2005 and covers a total surface of 18.000 m2.
"We got the media coverage, promoted new low-power LED technology and raised brand awareness. Our aims were met - spectacularly," says Mr B.C., Communications Director of Electrabel.