Essentiel, a Belgian fashion company from Antwerp, commissioned Magic Monkey to design and implement a monumental communication solution for the opening of their new store on the prestigious Ave Louise in Brussels on November 15th 2007. Inspired by the brand and its current collection, Magic Monkey designed detailed patterns that were projected in slow rhythmic changes on the façade of the building. Delighted by the result, Essentiel incorporated the monumental design into a series of other communication tool such as their new website. Inside the store, simple white linear animations were projected on a white wall. The opening was a success.